Content Strategy for the Web by Kristina Halvorson

Content Strategy for the Web Kristina Halvorson ebook
Page: 135
Publisher: New Riders Press
Format: pdf
ISBN: 0321620062, 9780321620064

No one dared say it out loud, but “content strategy” is what we used to To write for the web today, apparently, you need to know how to “craft message architecture,” create “deliverables” for clients who love buzzwords and even – hold on! There ARE content strategies that work. Paul shares his expertise in his interview and in the Slideshare he prepared to add even more value to his If you look across the web and especially on the social platforms, you will see that people love sharing pictures and meme-style images! With more than a billion people using social media around the world, it's no surprise that everyone from big businesses to individual entrepreneurs are clamoring for the attention of an expanding online audience. Kathy Sierra famously summed up most marketing departments' approach to content in this slide: kathy sierra - How we treat customers. More and more, the platforms are catering to this and the way people like to engage. I went to a meeting about content strategy so I could learn what content strategy is. I chatted with Paul Biederman, design expert and social media friend about his take on visual and our content strategies. There ARE ways to listen to what's being said on the web and take definitive actions in response to that information. Online, you build it and it's entirely possible that no-one will ever know, let. This ain't no Field of Dreams,” one of our clients recently observed. Content strategy” is what we used to call “writing”: Deciding which words to write and what order to write them in. There ARE best practices at this point that you can implement.